Pam Murray-White had a vision – to provide troubled teens with a life changing experience. Pam knew that being “out bush” cleared the head and was good for the soul. So in 1991 and with the spectacular Flinders Ranges as the backdrop, Operation Flinders was born. The first participants carried their gear in backpacks, slept rough, abseiled, learnt about indigenous culture, cooked over an open fire and learnt about resilience, courage, team-work and self-confidence - a format unchanged to this day.

Affectionately known as “Moonbeam”, Pam passed away on 13 August, 1995. In the shadows of Mt. Rose, on Yankaninna Station where the program is run, there’s a memorial to Pam called “Moonbeam’s Vision”. Our label depicts the location of the memorial on a topographical map of the property. Program participants are brought to this spot where they can take a moment to stop and reflect on their journey or leave a thank you note to Pam.

Today, Pam’s vision has evolved into a program that has provided opportunities for over 8,000 young people.

So while you’re enjoying a cup of Moonbeam’s Blend, sit back, relax and know that your purchase is supporting Pam’s work in transforming the lives of young people at risk.

All proceeds will go directly towards transforming the lives of young people at risk.